AI that works for everyone
We believe powerful AI advertising tools should be transparent, fair, and safe. Here's how we build ours.
Our AI principles
These principles guide every decision we make in developing AI-powered features.
Transparency First
We're clear about what's AI-generated and how our models work. Users always know when they're interacting with AI-created content.
Privacy by Design
Your data is never used to train our models without explicit consent. All training data is anonymized and aggregated.
Platform Compliance
All AI-generated content follows Snapchat, TikTok, and Instagram advertising guidelines. No misleading or deceptive content.
Human Oversight
You maintain full control. Review every AI output before publishing. We provide tools to edit and refine generated content.
Quality Standards
Our AI models are continuously monitored for bias, accuracy, and quality. Regular audits and human review loops.
Ethical Use Only
We prohibit use of our AI for harmful, misleading, or manipulative advertising. Clear acceptable use policies.
Our commitments
Specific actions we take to ensure responsible AI development and deployment.
No Deepfakes or Deception
We don't create deepfakes or impersonate real people without consent. All AI avatars are clearly synthetic.
Transparent Labeling
AI-generated content can be labeled as such when required by platform policies or regulations.
Bias Mitigation
We actively monitor and reduce bias in avatar selection, voice generation, and script creation.
User Consent
Your uploaded content (videos, images, scripts) is never used to train models without your explicit permission.
Acceptable use policy
Clear guidelines on what you can and cannot do with our AI tools.
Allowed use cases
Creating marketing content for your products
Generate UGC ads, test creative concepts, automate campaign launches
A/B testing creative approaches
Test different hooks, CTAs, and storytelling formats at scale
Scaling content production
Produce more creative faster to find winning formulas
Prohibited use cases
Impersonating real people without consent
Creating content that falsely appears to be from real individuals
Generating misleading health/financial claims
Creating ads with unverified medical or investment promises
Circumventing platform policies
Using AI to create content that violates advertising platform rules
Violation of these policies may result in account suspension or termination.
Questions or concerns?
If you have questions about our AI practices or want to report misuse, we're here to help.
Contact our AI Ethics teamBuild with ethics — launch with AdSkull
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